Influence of social media, in Life,in Busines

"The enthusiasm for the social media is justified, however it is essential to have clarity on how you are going to position your business
in relation to social media. The outlook cannot be just ROI oriented.
Social media is a soft power enhancing tool and the measurement metrics
are accordingly different. It is essential to understand social media
caters to the breadth of the business
objective, much beyond the marketing aspect. It value adds to the brand
equity related to the organization and products and significantly adds
to the non financial bottom lines of organizations. Hence it should not
be limited to the marketing department. All support teams should be
able to manage and measure the returns. When applied across the breadth
of the organization, across departments, even the ROI will be on the
positive side."

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Best wishes,

Shyam